Hike messenger, one of India’s fastest growing Internet companies has made one of the significant change by announcing the appointment of Vidur Vyas as VP of marketing and Sumit Mehra as Studio Head. Vidur will be spearheading Hike’s marketing initiatives, brand positioning and strategic alliances; while Sumit will be responsible for driving game strategy, development and production.
Vidur Vyas has a career spanning over 18 years, Vidur was a Senior Director of Marketing at Pepsico India. He brings extensive experience in brand building and was responsible for driving nutrition and beverage portfolio for Pepsico India.With this move, company is looking at beefing up its presence in the high, growth IM space at the back of its recently announced integration with Hoppr and Tiny Mogul.
Speaking on the appointment, Kavin Mittal, Founder and CEO, hike, said, “I’m excited to add Vidur and Sumit to our leadership team. It’s great to see such strong leaders in the industry share our vision to bring India online. I look forward to working with them and leveraging their experience to build hike into a world class product and a brand that is loved by millions in India.”
On assuming the role, Vidur Vyas, VP, Marketing at Hike, said, “Hike is a fun, innovative and culturally relevant brand. I am excited by the opportunity to connect India online in a fun way and Hike is uniquely positioned to capture that opportunity.”
Sumit Mehra, Studio Head, Hike, said, “Great games make people smile and for game developers that’s the final goal. When I met Kavin and heard his vision of a digitally connected India; I saw an opportunity to deliver millions of smiles a day. He and his team are doing some amazing work with Hike Messenger and I’m excited to partner with them to bring great game experiences on Hike. For me there can’t be a bigger challenge and a more exciting mission to do this here in India and for India.”