UC Browser, one of the most popular mobile web browser on Android and iOS has joined hands with microblogging website, Twitter and Microsoft Bing to provide all the latest happenings and latest news ongoing world T20 through the debut of a revamped UC Cricket, which is part of a broader plan to ride on the digital content trend and shape how content will be consumed on mobile Internet.
Back in 2013, UC Cricket was first introduced to offer news and updates about cricket matches, which now has evolved to become a comprehensive cricket content platform with over 100% growth in the average daily visitors from the year earlier. UC Cricket now provides complete cricket content such as live score, news, videos, live tweets, photo, stats, previews, commentaries, etc., making it the ideal platform for cricket fans.
Here Twitter will provide live, public, and conversational content related to cricket matches on UC Cricket such as trending Tweets of cricketers, and exclusive Twitter-only content from official cricket team accounts such as native videos, Periscopes, Vines, and photos. UC Browser and Twitter are exploring deeper integrations around the cricket season to make the UC Browser experience always-on throughout this exciting cricket season.
On the other hand, Bing, a leading search engine of Microsoft, will provide predictions to upcoming games via Bing Predicts. Last year, 83% of the predictions made by Bing Predicts for the world cup matches were accurate. UC Cricket also comes with a series of new features, including a floating widget called UC Express which allows user to access cricket content immediately, and Customizable Notification which enables users to subscribe the upcoming game for push notification update when the game starts.
Kenny Ye, GM of Global Markets, Alibaba Mobile Business Group said, “India has the largest young population in the world, driving the digital media consumption patterns. There is likely to be an overhaul in the way content providers distribute their content across digital platforms as UC Browser adapts itself for such role to meet the expectations of the industry. Our cooperation with Twitter and Bing is going to reshape the digital cricket content landscape, considering the modalities of our cooperation and scale of our combined user base. This partnership is going to offer the right mix of content for all cricket lovers in India ahead of the upcoming cricket season”