Sony has added a new camera to its portfolio, the RX10 III (DSC-RX10M3) which is the third generation of RX10 and this time it comes with almost triple the optical zoom range. This Sony RX10 III With 24-600mm lens is priced Rs. 1,14,990 and it will be available in all Sony center and Alpha Flagship stores across India. With this camera, the company is targeting photographers and videographers who want to shoot fast moving, far away subjects such as sports events, concerts or wild animals.

Sony RX10 III

With the combination of the 20.1MP 1.0-type stacked sensor, bright zoom lens, and Sony’s BIONZ X processor, you will get the highest image quality throughout the whole focal range whether shooting stills or video at up to 4K quality.

You can also pair it with an ultra-telephoto lens, and its innovative stacked CMOS image sensor, the RX10 III delivers super slow motion video capture at up to 1000 fps all the way up close at ultra-telephoto range. It benefits from an extremely accurate AF that focuses in just 0.09 seconds and all of this is packaged in a premium body that combines practicality and rugged good looks.

The newly designed optics in the camerainclude eight ED glass elements including one super ED glass element, and two ED aspherical lenses. All of these elements work together to compensate for chromatic aberration that often afflicts telephoto lenses and results in high-contrast and ultra-sharp image quality from corner to corner across the entire zoom range.

Sony RX10 III has got ZEISS Vario-Sonnar T lens which covers a huge 24-600mm (25x Optical magnification) focal range, the Sony RX10 III is ideal in a range of different shooting conditions, from wide angle scenery shots to ultra-telephoto images of sports events or wild birds. The large-aperture lens (F2.4-4.0) maximises the ability of the 1.0-type large sensor to achieve high image quality and beautiful bokeh, even in the ultra-telephoto region.

Sony RX10 III features a 1.0-type stacked CMOS sensor with DRAM chip which is back-illuminated to allow it to collect light more efficiently. Combined with the BIONZ X image processing engine, the RX10 III achieves a wide sensitivity range of ISO 64 – ISO 12800, with low noise, even at high sensitivity settings.

The RX10 III records video in 4K quality at a high bit rate in the highly efficient XAVC S format with full pixel readout and no pixel binning. This means that it captures approximately 1.7x more information than is required for 4K movie output and this oversampling effect enhances image details.

The Sony RX10 III supports a variety of movie functions that are typically found on professional video cameras. The functions include Picture Profile, S-Gamut/S-Log2, Gamma Display Assist, enhanced Zebra function, clean HDMI output, TC/UB, REC Control, Dual REC, and Marker function.


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