Samsung Electronics today announced that Rajiv Mishra would head Samsung’s CSR division in India. Samsung lays strong emphasis on Corporate Social Responsibility, which involves extending the company’s legacy of innovation to create value for society by addressing societal needs and challenges. Through the CSR initiatives Samsung hopes to open newer possibilities that positively transform people’s lives.
Rajiv Mishra joined Samsung in August 2014. Rajiv’s career spans over 22 years during which he has held several key positions. Prior to joining Samsung, he was the Chief Executive Officer of Lok Sabha TV. In this role he led the overall functions of the channel including marketing, sales, distribution, producing, hosting and telecasting a complete array of programmes of general interest on issues relating to democracy, governance, social, economic and constitutional issues as well as citizens’ concerns. He has worked for leading media companies like the Hindustan Times, Star TV, TV Asia of USA, BAG Films & Media. He is also the nominated Member of various Media Advisory bodies in various Ministry of Government of India.
Rajiv Mishra is also the founder and first President of Association of Radio Operators for India (AROI) and also the first President of Association of Regional Television Broadcasters of India (ARTBI), the industry representative body of regional Broadcasters of India. He has recently been nominated as member, expert committee of Information & Broadcasting Ministry to develop papers on copyright issues.
Speaking about the development, Mr. H.W. Bang, Senior Vice President of Samsung South West Asia said
“I am happy to announce that Rajiv Mishra, V.P, Media has been given the additional responsibility of leading Samsung India’s CSR division. At present, our CSR programmes focus in the areas of education, culture, sports, social welfare and community development. I am confident that under Rajiv’s leadership, Samsung’s CSR initiatives will cross new milestones.”