India is a huge market for mobile phone industry and its growing at very fast pace, every second day you will see new mobile company is entering in India and those company’s who never give a second look to India is now including India in their priority list. Becoming number one in Indian market is a good achievement for any company, last year there were news that Samsung is at the top position and Micromax is marginally behind it, at that time many experts said very soon Micromax will become number company in India and push Samsung at second position.


Earlier theiweek there was a report from Canalys said that Micromax has succeeded to become top mobile company in India and Samsung is now second position as Micromax has market share of 22 percent whereas Samsung has market share of 20 percent.

Today Counterpoint, a market research firm has issued its report in which they stated that this Korea based company, Samsung is still at the top position in Indian market with 27.4 per cent smartphone market share in October-December 2014, while Micromax is still second position.

Counterpoint also said Micromax maintained the second position in both overall and smartphone market closely following Samsung. Micromax smartphone shipments grew 75% year-on-year but declined sequentially.

As per the Counterpoint report, there is an surprise entry in top five position of Indian mobile market, Intex has entered to the top five for the first time and now enjoying third position with with a 6.5 percent share,which is followed by Lava at 5.1 percent, and Lenovo (including Motorola) at 4.7 percent.

Rest of the market share of 36.8 percent of smartphones were shipped by companies like Karbonn, Xiaomi, Sony, and others. For Intex company said, Intex enjoyed a strong demand in sub-$100 smartphone segment especially for its Aqua 3G and Y Pro models.

Agency said Chienese mobile vendor Xiaomi failed to enter top five bt its shipments grew almost 250% Quarter-ot-Quarter.

Counterpoint also mentioned that trend of online purchasing is increasing in India as brands like Xiaomi and Motorola who are selling their devices from online only model has crossed 1Mn and 3Mn mark (cumulative shipments) respectively since launch.

Report also mentioned that Apple has succeeded to cross mark of half a million in India for the first time as iPhone 6 and iPhone 6 Plus saw great demand in Indian market.

To wrap off all this at the end company said India mobile phone market grew by 6% Year-on-Year but declined since the last quarter on account of a mixed seasonality during the quarter. Smartphone shipments stood close to 22 Million during Q4 2014 reaching to a record level crossing 80 Million units for the first time and contributing close to 32% of the overall shipments in CY 2014 of world. India is the third largest smartphone market in the world and shipping almost twice as many smartphones shipped in Japan in 2014. Samsung led the overall mobile phone and martphone market during the quarter with a market share of 16.1% and 27.4% respectively.

Tarun Pathak Sr. Analyst at Counterpoint research said :-

“While the vendors looking to expand their smartphone strategy beyond China, it is interesting to note that domestic brands occupy strong position in these three markets by capturing a share of 62%, 52% and 50% in Bangladesh, India and Indonesia respectively. In such a scenario a new vendor entering these geographies must play on the strength of regional brands which primarily is their distribution reach and price competitiveness”


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