Energizer Enters Indian Mobile Accessories Market With Cases, Chargers And Cables
Today, Avenir Telecom, a licensee of Energizer brand which deals in smartphones and its accessories has officially entered the Indian market and launched a range of products which includes tempered glasses, USB cables, charging solutions, Apple-certified products, and USB hub stations, and so on. These products will go on sale in India from July 17 both on offline and online channels including Flipkart, Amazon, Snapdeal, and Tata Cliq.
Company is mainly trying to focus on those users who are now fed up with low-quality cables and other accessories and want something better and durable.
These products will be distributed by PARAS and they will make it available across all the major retail outlets in India across 15 cities along with other eCommerce platforms starting from July 2017 onwards. In the next phase, the company plans to venture in the next 200 towns across the country & finally reaching to a total of 48 cities by end of the year.
Currently, the company has launched products in the following categories:
- Lightning Cables
- Micro USB Cables
- Tempered glasses
- Type C Cables
- USB Hub Stations
- Mobile Utility Cables
- Car Kits
The range of products is priced between Rs.399/- and Rs.2999/- respectively. The brand provides 2 Years of warranty, which is 20% of extra as the brand came up with a 1.2 meter of cable rather than a standard 1 meter of cable, Energizer Pocket Cable for I Phone and Android and ultra-premium stainless steel stretchable Lifetime warranty cables, Universal Tempered Glasses.
Energizer products come up with All International Certifications: CE, REACH, ROHS; 20% extra overall as all cables are of 1.2-meter length; Anti-Shock Case with US Military drop test up to 2&3 meters; Bluetooth controlled surge protectors with time control.
Mr. Manish Prasad, Business Development Director, South Asia & South East Asia at Avenir Telecom, said “For years, Energizer has brought consumer-focused products that power the essential devices which help people stay connected throughout the time providing a complete solution to fulfill daily lifestyle needs. Energizer is going to continue the same legacy in India providing their customers with superior quality products, eventually increasing penetration rate in the Indian market for the technology sector.”