There are tons of Music Streaming apps which are now becoming popular in India as now guys here respect copyrights and instead of downloading music from any illegal website they prefer to stream music if they want to listen, there are quite a few music streaming apps which you can download and use, and one of the is Guvera, its an Australian based company and today they are celebrating their one successful year in India.
In this first year, over six million people have signed up to Guvera in India, which allows them to access local and international music, including an extensive Bollywood selection and locally curated playlists.
Guvera has launched Brand Channels, a world-first in the entertainment streaming industry. Brand Channels present Indian users with free access to music through an engaging entertainment platform. The feature provides users with a range of exclusive branded content, including playlists, articles, videos, competitions, and shopping.
Another major initiative for Guvera in its maiden year has been the ‘University Stream-Off’ contest held across Tier-I colleges in India. The contest, which pitched college against college, introduced students to music streaming through the Guvera app whilst presenting them with a chance to win a sponsorship amount for their college festival. The contest has been a huge success that Guvera looks to repeat.
Mr. Ananya Amin, Head of Business Development, Asia for Guvera said, “It has been an amazing 12 months for Guvera in India. We have grown to 6 million users and still counting. We create locally-curated playlists that cater to India’s diverse music preferences. Interactive features such as Brand Channels have given us the opportunity to work with brands and deliver our users exclusive content whilst the social feed has aided in music discovery and engagement between our users. Partnerships with Harley Rock Riders and tie-ups with popular Bollywood films have also allowed Guvera to be presented across an extensive network with resounding success. India is a key market for the music streaming industry and Guvera will continue to focus on working with brands and partners to deliver the best, exclusive, engaging music experience to the Indian population.”